A Broken US Supply Chain
May 15, 2024
Establishing a US apparel brand in today's market entails the effortless task of sourcing a foreign manufacturer. This practice not only erodes the essence of true creation but impedes the capacity to produce in the United States. As prominent brands transition to foreign production and emerging brands follow the simplified template, there has been a notable elevation in overseas craftsmanship and product quality. This phenomenon has enabled the delivery of quality goods at markedly reduced costs, bolstering brand profit margins. Hypothetically, this should result in a lower cost for the consumer but often not the case. More importantly, the reliance on foreign production has inadvertently fostered an industry interdependence with nations whose principles diverge from our own. American Lineage stands as a beacon of US-made excellence in the premium clothing sector, driven by a steadfast commitment to patriotic ideals that strive towards achieving supply chain independence. From sourcing Berry Compliant yarn knitted in Los Angeles to fabric cut and sewn in San Diego, culminating in recycled packaging created in Colorado, we prioritize supporting US businesses at every stage. Our ethos prioritize these values over profit margins. Exemplified by our deliberate choice of the name "American Lineage," we unequivocally reject the allure of overseas manufacturing. Repair the US supply chain.
